CV

I’m a Principal-level design practitioner with deep content design expertise and substantial service design experience.

My work focuses on complex digital services where user needs, business rules, policy, operations and technology all need to work together.

Current focus

Principal Content Designer / Service Designer
Large technology consultancy — UK public sector

Current work includes:

• leading service and content design across multiple HMRC Self Assessment services
• simplifying complex user journeys and organisational processes
• designing services around automation and legacy technical constraints
• translating policy and operational rules into usable service logic
• using research, analytics and live-service evidence to improve services
• leading design demonstrations and GOV.UK service assessment activity
• maintaining service blueprints, journeys, content records and design decisions
• working closely with product, research, interaction design, business analysis and development
• managing and mentoring a team of content designers
• supporting recruitment, capability building and consultancy delivery

Previous experience

Valuation Office Agency
Content design for a digital service used by local authorities, including content review, journey improvements and private-beta feature development.

Government Equalities Office / Cabinet Office
Content design for the online Gender Recognition Certificate service, including sensitive guidance, evidence requirements and a tailored document checker.

Core capabilities

Service design · Content design · Strategic design · Complex service transformation · Plain English · User journeys · Service blueprints · GOV.UK Service Standard · Policy translation · Live-service iteration · Stakeholder facilitation · Design leadership · AI-enabled workflows

Full CV

Download my full CV.